Custom patches · Made in Mooresville, NC
Chenille Patches
The fuzzy, old-school varsity letter — soft looped yarn on a felt base, made for letterman jackets, spirit wear, and anything that should feel like tradition.
The classic varsity look
Chenille patches are made from looped yarn stitched onto a felt backing, which gives them their signature fuzzy texture and thick, slightly raised profile. They are the letters on a letterman jacket and the big block numbers on a hoodie sleeve — instantly recognizable, warm to the touch, and impossible to mistake for a printed graphic.
Two-color layering is standard: a base felt shape in one school or team color, topped with chenille yarn in another, often with a stitched outline to crisp up the edges.
Best uses
Schools and sports programs are the natural fit — varsity letters, jersey numbers, mascots, graduation years, and award chevrons for letterman and bomber jackets. Beyond that, chenille has become a favorite for streetwear-style hoodies, crewnecks, and heavyweight tote bags where a soft, tactile mark stands out against smooth printing.
Chenille wants scale and simple shapes. A single letter, number, or bold mascot silhouette works beautifully; dense small type does not, because the yarn loops can only hold so much detail. If your artwork is intricate, we may suggest pairing chenille with a stitched border or moving to embroidered patches.
Care and how to order
Chenille is durable but it is a textured yarn, so treat it gently: wash inside out in cold water, avoid bleach, air dry when you can, and never iron directly over the patch face. Sew-on backing is the most secure choice for jackets that will be worn hard for years, and it is what we recommend for varsity pieces.
You choose the letter style, felt and yarn colors, size, outline, and backing. We run any quantity from 10 to 10,000, send a free digital mock-up before production, and can apply the patches to your jackets here in our Mooresville shop. Custom patch creation starts around $5.57 for 100 pieces.

Ready for a quote?
Custom patch creation starts around $5.57 for 100 pieces. Send us your artwork and we'll send back a free digital mock-up and pricing in under five hours.
Explore other patch styles
Not sure which style fits? Start at the custom patches hub or compare these options:
Ready to get started? Let's create something your team will be proud of.
Get your free mock-up and quote in under 5 hours.
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